Privacy Statement

WFF Privacy Policy – Your Privacy Rights
This Privacy Policy was last updated on 06/2010.
Please read this Privacy Policy before using this website or before submitting any information to us. In this Privacy Policy, the term “WFF website” refers to the WFF website, which is at By using the WFF website, you agree that you have read and understand this Privacy Policy. Your continued use of any WFF website that links to this Privacy Policy is subject to this Privacy Policy and the Terms of Use. If you do not agree with how your information will be used, you should not provide information or use the Site. 
This Privacy Policy does not apply to information collected from you outside of the WFF website, such as when you email us or write a letter to us, information we may collect from you or obtain from you on other websites we may operate, or that we have been provided about you by third parties or otherwise.
If you reside outside of the United States, please be aware that the WFF website is intended for use by United States residents only. Information will be used in accordance with United States law, which may provide less protection than the laws of other countries.
Personal information we collect and how it is used
We collect and store information that you explicitly provide to us at several places on the WFF website. These situations include, but are not limited to: when you fill out your membership profile with information like your name, email, postal address, telephone number, photo, bio, and role in the foodservice industry; when you enter responses to WFF Assessments that you choose to complete; when you make transactions associated with the WFF, such as an account history of your payment of dues and past purchases; when you volunteer for or participate on a committee; and when you subscribe to our newsletter. We may also combine information your provide to us with other information we may already possess about you, or which we may collect from other sources.
The nature of several areas of the WFF website is public and accessible to members and non-members alike.  Information provided by you may be available to members through the member only access area.  Members should not commercially solicit other members without the express written consent of the WFF.  However; the WFF is not responsible for any use or misuse by such persons of personal information you provide to the Site that is viewable by them using the Site
In addition to information that you provide to us, we may passively collect information about your browsing behavior on the WFF website without you actively submitting anything. We collect this type of information because it can help us improve your experience and provide better service by customizing the WFF website based on consumer preference, statistics, and trends. Unidentifiable information may be collected using various technologies such as cookies, Internet tags, and web beacons. You may have the option to restrict your browser from sending these types of information, but certain features of the WFF website may either not work correctly or may stop working entirely. Types of information that we passively collect include, but are not limited to: information that your Internet browser may automatically transmit, such as the URL of the website you visited before you arrived at the WFF website, and the browser version your computer is operating; browsing patterns, such as the section of the site you visit the most often; and search text that you entered in a search engine that linked to this site. 
 We use your information in several ways. These include, but are not limited to the following: to allow you to access member-only areas; to send you information about WFF, our affiliates and parent company; to allow you to network with other members; to provide more relevant services to you; as described in any update to this Privacy Policy; as described at the time your provide your information or on other areas of the WFF website; and to respond to your questions, comments, and suggestions. In general, it is not WFF’s practice to disclose information to third parties. However, from time to time we may disclose your information to third parties including: (1) if we believe in good faith that such disclosure is required by law, or to otherwise cooperate with law enforcement or governmental bodies; (2) if we believe it is necessary to protect WFF, the WFF website, or other individual or entity; (3) to resolve a possible dispute or inquiry; (4) to a vendor or business associate who is performing functions on our behalf; (5) when we are jointly providing services with a business partner; (6) to provide information to other WFF members via the member directory; (7) if a job posting in the WFF Career Center, the portions of the job description you have chosen to make available to the public; or (8) as we disclose to you on our website at the time we collect your information. In the event that a portion or substantially all of WFF’s assets are sold or transferred to a third party, your information would likely be one of the transferred business assets.
Third Party Links
On certain areas of the WFF website, we may provide links to third party sites, including to third party sites to make payments. This Privacy Policy does not describe information collection practices on other sites, including those linked to or from the WFF website. These links are provided as a convenience to you; however, please be aware that we do not control the third parties or their web sites, and those third parties will have a different Privacy Policy that applies to information you may provide when you are on those third parties' sites.  You should read the privacy policies of all web sites carefully before providing personally identifiable information.
This website is not intended for, nor do we believe that it is appealing to, children, including those under 13. WFF does not knowingly collect or use any information from children.  If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.  Parents, to learn about how to protect your child online, visit 
Site security
We use industry standard measures to protect your information that we store or collect on this website. However, the safety and security of your information depends on you. If you have access to password-protected features, never share your password with anyone else. If you believe that your password security has been compromised, notify us immediately. Also, please log off of this site before you leave your computer. 
How do I opt out of the WFF Newsletter or other marketing emails?
If you have provided us with your email address online, and would like to stop receiving marketing email messages from WFF, you may choose to opt out by sending an email with the words “opt out” in the subject of your email message to or by contacting our manager's office at (972) 770-9100. You may also opt out at any time by following the instructions included in each such marketing message we may send to you at the time you receive it.
What if I have other questions or concerns about my information?
If you have any further questions about information that you have provided to us, please contact us by clicking on the “Contact Us” link, or by e-mailing us at Alternatively, you may send a letter to the following address: WFF, 6750 LBJ Freeway, Dallas, TX 75240.  With all correspondence, please include your email address and a detailed explanation of your request. We will do our best to respond to all reasonable requests in a timely manner. 
How will I know whether this Privacy Policy has been changed?
From time to time, we may change our privacy practices. If we change these practices, a new Privacy Policy will reflect those changes and the effective date of the revised Privacy Policy will be set forth at the top of this page.