Accelerating the Advancement of Women Leaders 

WFF EXCHANGES CREATE LOCAL CONNECTIONS

October 23, 2018

Networking events bring members together
An expert-led conversation on using data to make better marketing decisions followed by an informal networking session was just the right recipe for the launch of the first WFF Exchange co-hosted in Denver by Red Robin Gourmet Burgers & Brews and Bridge Consulting.
 
Led by Ariel Lofland, Manager of Alternate Platforms at Red Robin, and Karen Willison, VP of Strategic Accounts at Bridge Consulting, the gathering garnered enthusiasm from participants who appreciated the local connection to WFF, as well as the informative programming and networking with local peers.
 
Fireside chats and networking
“We organized our event with what we called a ‘fireside chat’ on a specific career-related topic and then transitioned to networking so you could meet new people, share stories on industry trends and exchange business cards,” Lofland said. “I feel like we’ve just scratched the surface and people are really looking forward to getting together again.”
 
Because WFF Exchanges are member-led, each area and even each event within an area will differ depending on the organizers. “Ideally, we have two leads in each region who organize and host each event,” explains Dana Minton, WFF Senior Manager, Partner Engagement. “You can participate by leading a local event, hosting one at your facility or attending.”
 
It is up to the event leads and their organizations how they shape the agenda. The key is that they offer a way for people involved with WFF to meet one another, network locally and forge new connections. Exchanges can opt to meet monthly, quarterly or whatever works in their market.
 
“Although this is more of a grassroots effort, several executives also attended which I think reflects the level of interest and the value leaders see in the WFF Exchanges to help people make important connections and advance their professional goals,” Lofland said.
 
The Denver WFF Exchange will meet early in 2019 at the Red Robin headquarters. For more information about leading, hosting or joining a WFF Exchange in your area, contact Dana Minton at dminton@wff.org

In above photo: Ariel Lofland (front row, left), Manager of Alternate Platforms at Red Robin, and Karen Willison (back row third from right), VP of Strategic Accounts at Bridge Consulting co-led the first WFF Exchange networking event held recently in Denver.
 


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