Accelerate the Advancement of Women Leaders in the Food Industry
WFF Team

Hattie Hill

President & CEO

Women's Foodservice Forum

President & CEO

Hattie Hill is CEO & President of Women’s Foodservice Forum (WFF), the food industry’s thought leader on gender equity providing research, insights and best practice solutions to enable some of the world’s most recognized brands and largest companies in the food ecosystem to close the workplace gender gap. The premier leadership development organization working since 1989 to advance women, under Ms. Hill’s leadership WFF has become the trusted expert on the talent needs of the food industry, barriers to women’s advancement, resources that enable women to build leadership competencies and tailored solutions that equip the food industry to drive gender equity.


Since taking the helm in 2013, Ms. Hill has turned around two years of financial losses to drive a 25% increase in revenue and forged a bold new strategic direction for the organization. Through its partnership with the Women in the Workplace Study by McKinsey & Company and LeanIn.org, WFF has launched the first Food Industry-specific data about women’s progress at work segmented by food operators, manufacturers and distributors. Drawing on this research and other sources, WFF facilitates gender equity solutions for its Partner Companies. Participating organizations receive organization-specific data about their talent pipeline, advancement and human resource opportunities and the ability to engage with WFF on best practice insights to accelerate women’s careers. In addition, WFF’s Gender Equity Index (GEI) measures industry progress and enables participating food companies to benchmark their success against peers.


As head of the largest national organization focused on advancing women leaders and driving parity on executive teams in the food ecosystem, Ms. Hill has deep insights into how organizations can reap the proven rewards of a more gender-diverse workforce and how to connect and communicate with women as the fastest growing consumer segment in the country.


A lifelong advocate for women leaders, Ms. Hill has invested her career in helping equip women leaders with the competencies and mindset to advance into key executive roles. She recognizes the influential role women play as consumer decision makers for themselves and their families, and how to apply that understanding through effective marketing.


Although adept at working with varied audiences, Ms. Hill specializes in helping C-level officers and board members navigate change and take decisive action. As founder and CEO of Hattie Hill Enterprises (HHE), Ms. Hill has a 30-year record of accomplishment working with top companies (including McDonald’s, Frito-Lay, Aramark and Compass) in more than 70 countries to connect key products and services with the audiences and markets that will most benefit from them.


Ms. Hill is a consummate communicator, both as an author of three successful books and a highly sought-after public speaker. She is regularly quoted in local and national news publications including The Wall Street Journal, USA Today, Oprah Magazine, and Food Network Magazine.


Ms. Hill enjoys serving as both an inspirational and aspirational leader who helps teams and organizations envision larger roles with greater impact. This is well reflected in her extensive service as a director on numerous for-profit and nonprofit boards.


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