Krista Gibson is a Marketing & Strategy C-level Executive with over 25-years of experience in the hospitality industry.
Krista is the former CMO for Chili’s Grill & Bar, a global company with +1600 locations in 31 countries where she led all aspects of brand building, innovation and sales growth strategies. She reported to the CEO and was a member of Brinker International’s (EAT) senior leadership team charged with delivering EPS growth for a $3.25B Fortune 750 portfolio company (Chili’s Bar & Grill and Maggiano’s Little Italy). She collaborated with C-suite peers on all business challenges and actively engaged with the Board of Directors on brand strategy.
Krista has extensive experience leveraging macro-trends and consumer insights to develop a customer-centric brand purpose, strategic plans and operating plans leading to market share growth. She led Chili’s transformative, best-in-class digital customer experience fueling the loyalty program, providing actionable insights with Big Data, simplifying operations, and growing the top & bottom line.
Her experiences span all market conditions and brand lifecycles: from emerging concepts to aggressively growing brands to leading globally recognized brands. Krista currently serves on the Board of Directors for MHI Restaurant Group LLC, an emerging fast-casual pizza concept.
Krista has both a Bachelor of Science and MBA from the University of Florida. She has also served as a Board Member for SMU’s Digital Accelerator Program & SMU Cox School of Business Associate Board Member. She has completed the Governance Fellowship Program with the National Association for Corporate Directors (NACD) and the completed the Director Development Program at Kellogg.