Jamie McKeon is the Senior Vice President of Demand Creation for Rich’s Foodservice Division where she is contributing to the advancement of Rich’s position as a leading innovator and solutions provider to the foodservice industry. She is responsible for division strategy and execution, marketplace analysis and insights, brand equity development, portfolio management, product category management, new product innovation, integrated marketing/demand creation and division financial performance.
In addition, McKeon chairs Rich’s Marketing Leadership Team for the USC Region, which is responsible for advancing Rich’s marketing capabilities and effectiveness through process improvement, marketing competency development and technology initiatives.
She also oversees the U.S. Canada Region’s Business Intelligence Team and Digital Experience Team; and is a member of the region’s strategic planning team. She also serves on the Niagara University Food Marketing Advisory board which was founded to support NU on the development of a new Food Marketing curriculum within the College of Business. The board informs, supports and promotes the program; attracts industry support; and advises the university regarding the curriculum and programming. McKeon chairs the Marketing Committee which is developing a strategic plan and marketing plan for the program in collaboration with the university.
A Rich’s associate since 1997, McKeon has contributed in several marketing roles and was named Vice President of Marketing for the Foodservice Division in April of 2013. She previously served as the Vice President of Marketing for the Consumer Brands Division, where she led the team responsible for growing Rich’s leading consumer brands, SeaPak and Farm Rich.
Prior to Rich’s, Jamie spent 10 years at Georgia-Pacific in Atlanta in marketing leadership, marketing communications and product management. She also worked in marketing for five years in the electronics industry at Pioneer-Standard Electronics in Cleveland, Ohio.
A native of Lorain, Ohio, McKeon resided in Georgia for 26 years before relocating from St. Simons Island to Buffalo in 2013 with her husband Matt. She has two daughters, Erin who is a graduate of Georgia Tech and currently an engineer with Georgia-Pacific and Kelly who is in her fourth year at Georgia Southern University and is studying Marketing. She earned a bachelor of science in business administration from Bowling Green State University and enjoys tennis, speedwalking, biking and paddle boarding.