Burger King has hired Ellie Doty as its first ever North America CMO, according to Adweek. Doty will serve as regional CMO and report to global CMO Fernando Machado when she takes on the new post in the company's Miami offices later this summer, per the report. Doty comes to Burger King from Chili’s where she spent two years as VP of marketing and was promoted to CMO last September. Doty has also held marketing leadership positions at Yum Brands' Long John Silver's, Taco Bell and KFC.
Burger King's hiring of Doty, who is known for her expertise in brand strategy, creative menu ideas and creating digital and data-driven marketing programs, suggests that these elements could play an important part in the brand's marketing during the next phase of the COVID-19 crisis. Her position will include a range of tasks such as "guest insights, media, advertising and social media," per Adweek.
Doty, most recently CMO at Chili’s Grill and Bar, is “the perfect fit” for BK, said Chris Finazzo, president of Burger King North America, who cited her “deep industry experience and proven track record as an innovative leader.”
Doty takes on the role later this summer from the brand’s Miami headquarters, becoming its first chief marketing officer in the region under global CMO Fernando Machado.
“We’re really happy to have someone of Ellie’s caliber join the team in such a critical position in our largest market,” said Machado, a decorated exec and two-time Adweek Brand Genius.
In its announcement today, Burger King noted Doty’s expertise in global brand strategy, digital guest services, advertising and media, and data-driven insights.
For the past three years, Doty has worked for Brinker International, the parent company of Chili’s. Before that, she spent more than a decade at Yum Brands’ Long John Silver’s, Taco Bell and KFC in the U.S. and Canada.
Her Burger King gig will include a range of duties, including guest insights, media, advertising and social media.
“During these unprecedented times, the Burger King brand has consistently met its guests with compassion, agility and creativity,” Doty said in a statement. “I am so proud to have the opportunity to lead this best-in-class marketing team as we all adjust to and define the next chapter of brand innovation.”