Skye Anderson Promoted at McDonald's

New leadership and doubling down on the four Ds of delivery, digital, drive-thru and development are part of McDonald’s Corp.’s Accelerating the Arches 2.0 strategy unveiled earlier this month.

As part of the strategy kick off, the company has created four new leadership roles. As of Feb. 1, Morgan Flatley will be promoted to executive vice president, global chief marketing officer; Skye Anderson will be promoted to president, global business services; Andrew Gregory will become senior vice president, global franchising and development and new business ventures; and Spero Droulias will assume the role of senior vice president, chief transformation officer.

The company plans its future growth around M-C-D, maximizing marketing, committing to the core products and doubling down on the four Ds of delivery, digital, drive-thru and development.

In a Jan. 6 message to McDonald’s global employees, Chris Kempczinski, president and chief executive officer, said, “As we begin 2023 from a position of strength, we cannot stand still. As Ray Kroc used to say, ‘If you’re not green and growing, you’re ripe and rotting.’ Fortunately, there remains so much growth potential within our ‘M-C-D’ pillars,” he said. “However, to realize the full potential of our strategy, we must also objectively assess areas we can do better.”

McDonald’s said it plans to elevate its marketing with more emphasis on campaigns like Famous Orders since they drive growth and promote its brand.

“We will continue leaning into that strategy and scale platforms across markets to find new ways to tap into the zeitgeist and have fun with our customers,” the company said.

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